Was Cookies sind und wofür wir sie nutzen

Our website uses cookies. Cookies are text files that are stored in your internet browser or by the internet browser on your computer system when you use the website.

Cookies can contain data that makes it possible to recognize the device used. In some cases, however, cookies only contain information about certain settings that are not personally identifiable. In any case, cookies cannot be used to directly identify a user.

A distinction is made between session cookies, which are deleted as soon as you close your browser, and permanent cookies, which are stored beyond the individual session. A distinction is also made between cookies with regard to their function.

We use cookies to facilitate and improve the use of our website. Some of our website’s functions cannot be offered without the use of technically necessary cookies. Other cookies, meanwhile, enable us to tailor our internet offer to you, e.g. by tracking your use of our website.

Various types of cookies are used on our website, the nature and function of which are explained below.

Types of cookies

We use the following categories of cookies:

• Essential cookies enable basic functions and are necessary for the proper functioning of the website.
• Performance cookies help us understand how you, as a visitor, use our website and monitor the performance of the website as you interact with it by collecting and reporting anonymized information.
• Functionality cookies help us improve the performance of the website, because certain functions of the website will not work without them.

Cookies used

We use the following cookies:

Essential cookies

Name: __cf_bm
Provider: HubSpot
Purpose: This cookie is used to distinguish between humans and bots.
Runtime: 30 minutes

Performance cookies

Name: __hssrc
Provider: HubSpot
Purpose: Whenever HubSpot changes the session cookie, this cookie is also set to determine whether the visitor has restarted their browser. If this cookie does not exist when HubSpot manages cookies, the session is considered as a new session. If it exists, it contains the value “1”.
Runtime: Session

Name: __hssc
Provider: HubSpot
Purpose: This cookie keeps track of sessions. It is used to determine whether HubSpot should increment the session number and timestamps in the __hstc cookie. It contains the domain, viewCount (increments each PageView in a session), and session start timestamp.
Runtime: 30 minutes

Name: __hstc
Provider: HubSpot
Purpose: The cookie is used to track visitors. It contains the domain, utk, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit) and session number (incremented for each subsequent session).
Runtime: 6 months

Name: hubspotutk
Provider: Hubspot
Purpose: This cookie tracks the identity of a visitor. This cookie is passed to HubSpot software when a form is submitted and is used when de-duplicating contacts.
Runtime: 6 months

Name: __cf_bm
Provider: Cloudfare
Purpose: Cloudflare's bot products identify and mitigate automated traffic to protect your website from malicious bots. Cloudflare places the __cf_bm cookie on end-user devices that access customer websites protected by bot management or bot fight mode. The __cf_bm cookie is necessary for these bot solutions to function properly.
Runtime: 30 minutes

Name: __ga
Provider: Google
Purpose: To store and count page views.
Runtime: 2 years

Name: __gid
Provider: Google
Purpose: To store and count page views.
Runtime: 1 day

Name: __gat_*
Provider: Google
Purpose: To ensure technical monitoring.
Runtime: 1 minute

Name: __GRECAPTCHA
Provider: Google
Purpose: To prevent spam.
Runtime: Session

Name: rc::a
Provider: Google
Purpose: To read and filter requests from bots
Runtime: -.

Name: rc::d-*
Provider: Google
Purpose: To read and filter requests from bots
Runtime: -.

Name: __gct_au
Provider: Google
Purpose: To store and track conversions.
Runtime: -.

Name: UserMatchHistory
Provider: LinkedIn
Purpose: To enable ad serving or retargeting.
Runtime: 30 days

Name: AnalyticsSyncHistory
Provider: LinkedIn
Purpose: Used to store information about the time of a synchronization with the lms_analytics cookie.
Runtime: 30 days

Name: muc_ads
Provider: Twitter
Purpose: Collects user behavior and interaction data to optimize the website and make website advertising more relevant.
Runtime: 2 years

Name: perzonalization_id
Provider: Twitter
Purpose: Used for buttons to share Twitter.   
Runtime: -

Functionality cookies

Name: hubspotutk
Provider: HubSpot
Purpose: This cookie is used to track the identity of a visitor. It is passed to HubSpot when a form is submitted and is used in deduplicating contacts.
Runtime: 6 months

Name: lang
Provider: LinkedIn
Purpose: Used to store a user's language preference so that LinkedIn.com is displayed in the language the user has selected in their preferences.
Runtime: Session

Name:  bscookie
Provider: LinkedIn
Purpose: Browser identifier cookie to uniquely identify devices accessing LinkedIn in order to detect misuse on the platform.
Runtime: 2 years

Name: lidc
Provider: LinkedIn
Purpose: To facilitate data center selection
Runtime: 1 day

Name:  bscookie
Provider: LinkedIn
Purpose: Used to remember that a logged-in user has been verified through two-factor authentication
Runtime: 2 years

Name:  li_gc
Provider: LinkedIn
Purpose: Used to store guests' consent to the use of cookies for non-essential purposes.
Runtime: 2 years

What we use cookies for, and using which what solutions

To ensure smooth/flawless technical functioning of the website

The purpose of data processing using necessary cookies is to facilitate your use of the website. Some functions of our homepage cannot be offered without the use of cookies.

The legal basis for such processing is a legitimate interest pursuant to Article 6 Section 1 lit. f GDPR; it results from the described technical necessities as well as your reasonable expectation of the functioning of our homepage.

For web analytics with HubSpot

We integrate the services of HubSpot on our website. HubSpot is a U.S.-based service company with a branch in Ireland:

HubSpot Ireland Limited
2nd Floor 30 North Wall Quay,
Dublin 1, Irland

(?HubSpot?)

HubSpot uses cookies to help us understand how you use the homepage, provided you have agreed to the use of statistics cookies. The information generated by the cookie about your use of our homepage is stored on the servers of our software partner HubSpot.

Rechtsgrundlage für die Verarbeitung personenbezogener Daten im Rahmen der Nutzung von HubSpot zur Webanalyse ist Ihre Zustimmung gemäß Art. 6 Abs. 1 lit. a, 7 DS-GVO, die Sie erteilen, wenn Sie die entsprechenden Cookie-Einstellungen beim Zugriff auf unsere Homepage akzeptieren. Sie haben das Recht, eine erteilte Einwilligung revoke your consent at any time with effect for the future. You can also prevent the storage of cookies at any time, or delete cookies already set, in your browser settings.

HubSpot’s Privacy Notice containing further information can be found here:

• For more information about HubSpot’s privacy policy, please visit https://legal.hubspot.com/privacy-policy
• For more information from HubSpot regarding EU data protection regulations, please visit https://legal.hubspot.com/data-privacy
• More information about the cookies used by HubSpot can be found at https://knowledge.hubspot.com/reports/what-cookies-does-hubspot-set-in-a-visitor-s-browser and https://knowledge.hubspot.com/account/hubspot-cookie-security-and-privacy

For handling contact requests and marketing activities with HubSpot

We also use HubSpot (see section 3.3.2 above) as technical support for processing your contact requests and for our marketing activities. This includes, among other things, email marketing, which includes e.g. the sending of newsletters, the management and organization of contact data, and the provision of online-based contact forms.

Information collected via HubSpot is stored on the servers of our software partner HubSpot.

The legal basis for data processing when using HubSpot is a legitimate interest pursuant to Article 6 (1) lit. f GDPR; it arises from the need to automate and technically support processes to enable efficient and timely completion in accordance with your expectations.

In the event that personal data is transferred to the U.S. this will be done on the basis of standard contractual clauses pursuant to Article 46 GDPR, according to which HubSpot guarantees that the EU data protection requirements will also be complied with when processing data in the U.S.

HubSpot’s Privacy Notice containing further information can be found here:

• For more information about HubSpot’s privacy policy, please visit https://legal.hubspot.com/privacy-policy
• For more information from HubSpot regarding EU data protection regulations, please visit https://legal.hubspot.com/data-privacy
• More information about the cookies used by HubSpot can be found at https://knowledge.hubspot.com/reports/what-cookies-does-hubspot-set-in-a-visitor-s-browser and https://knowledge.hubspot.com/account/hubspot-cookie-security-and-privacy

If you generally do not want HubSpot to collect data, you can prevent the storage of cookies at any time by changing your browser settings.

For web analytics with Google Universal Analytics

If you consent to the use of cookies, the website uses the web analytics service Google Analytics. Provider of the service is

Google Irland Ltd.
Gordon House, Barrow Street
Dublin 4, Irland
Fax: +353 (1) 436 1001
(„Google„).

Google Analytics uses cookies (see definition above) to help us understand how you use the website if you have consented to the use of. The information generated by the cookie about your use of our website is transmitted to and stored by Google on servers in the United States.

If we use Google Analytics, the IP anonymization offered by Google is activated on the website. This means that your IP address is shortened in advance by Google within the Member States of the European Union or in other contracting states of the Agreement on the European Economic Area. As a result, the information generated can no longer be associated with your IP address. On our behalf, Google uses this anonymized information to evaluate your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage for website operators. The statistics obtained enable us to improve our services and make them more interesting for you as a user.

The legal basis for the processing of personal data in the context of the use of Google Analytics is your consent pursuant to Art. 6 (1) lit. a, 7 DS-GVO, which you grant when you accept the corresponding cookie settings when accessing our website. You have the right to revoke your consent at any time with effect for the future. You can also prevent the storage of cookies at any time, or delete cookies already set, in your browser settings.

Only in exceptional cases is the full IP address transmitted to Google and truncated by Google on servers in the United States. For the exceptional cases in which personal data is transferred to the USA, this is based on standard contractual clauses pursuant to Art. 46 DS-GVO, according to which Google guarantees that the EU data protection requirements are also complied with when processing data in the USA.

You can find more information about Google Analytics here:

• Terms of use: http://www.google.com/analytics/terms/de.html
• Notes on Google Analytics: http://www.google.com/intl/de/analytics/learn/privacy.html
• Privacy policy: http://www.google.de/intl/de/policies/privacy

For measuring the success of campaigns with Google Ads Remarketing

If you agree to the use of cookies, the website uses the web analytics service Google Ads. The provider of this service is Google (for more information on Google, see section “Web analytics with Google Universal Analytics”).

Google Ads uses cookies (see definition above) to serve you targeted advertisements related to our activity if you have consented to the use of performance cookies. The information generated by the cookie about your use of our website is transferred to a Google server in the United States and stored there.

The legal basis for the processing of personal data in the context of the use of Google Analytics is your consent pursuant to Art. 6 (1) lit. a, 7 DS-GVO, which you grant when you accept the corresponding cookie settings when accessing our website. You have the right to revoke your consent at any time with effect for the future. You can also prevent the storage of cookies at any time, or delete cookies already set, in your browser settings.

For cases in which personal data is transferred to the USA, this is based on standard contractual clauses pursuant to Art. 46 DS-GVO, according to which Google guarantees that EU data protection requirements are also complied with when processing data in the USA.

You can find more information about Google Ads here:

• FAQs: https://ads.google.com/intl/de_de/home/faq/gdpr/
• Privacy policy: http://www.google.de/intl/de/policies/privacy. 

To optimize our services and for the security of the website with

If you agree to the use of cookies, the website uses the web analytics service Google Invisible reCAPTCHA. The provider of the service is Google (for more information on Google, see section “Web analytics with Google Universal Analytics”).

uses cookies (see definition above) so that we can verify that a visitor to our site is human and not a bot. With the Google Invisible reCAPTCHA we use, you as a visitor to our website no longer have to perform any actions yourself (such as setting checkmarks, selecting photos, or similar). Instead, Google checks in the background of the page itself whether the visitor is a human or a bot. For this purpose, Google Invisible reCAPTCHA collects, among other things, information about the page (which embeds reCAPTCHA), IP address of the user, language set in the browser, screen and window resolution, time zone and installation of browser plugins.

In addition, Google reCAPTCHA also checks whether a cookie has already been created in the user's browser. If this is not the case, Google sets a cookie.

The legal basis for the processing of personal data in the context of the use of Google Analytics is your consent pursuant to Art. 6 (1) lit. a, 7 DS-GVO, which you grant when you accept the corresponding cookie settings when accessing our website. You have the right to revoke your consent at any time with effect for the future. You can also prevent the storage of cookies at any time, or delete cookies already set, in your browser settings.

For cases in which personal data is transferred to the USA, this is based on standard contractual clauses pursuant to Art. 46 DS-GVO, according to which Google guarantees that EU data protection requirements are also complied with when processing data in the USA.

You can find more information about Google Invisible reCAPTCHA here:

• Privacy policy: http://www.google.de/intl/de/policies/privacy.

To optimize our services with Google Fonts

If you consent to the use of cookies, the website uses the Google Web Fonts service. The provider of the service is Google (for more information on Google, see section “Web analytics with Google Universal Analytics”).

Google Fonts is a directory of fonts that Google makes available to its users free of charge. With Google Fonts, we can use fonts on our website without having to upload this to our own servers. This serves in particular the (cross-platform) quality of our website and saves you data volume, since Google Fonts are optimized for the web. We therefore use Google Fonts for a consistent presentation of our website and services.

If you visit our website and give your consent in accordance with Art. 6 para. 1 lit. a, 7 DS-GVO in the cookie banner, the fonts are loaded via the Google server. This external call transmits data to Google, such as your IP address, language settings, browser version, browser screen resolution and browser name. Whether Google also stores this data cannot be clearly determined or is not clearly communicated by Google.

The legal basis for the processing of personal data in the context of the use of Google Analytics is your consent pursuant to Art. 6 (1) lit. a, 7 DS-GVO, which you grant when you accept the corresponding cookie settings when accessing our website. You have the right to revoke your consent at any time with effect for the future. You can also prevent the storage of cookies at any time, or delete cookies already set, in your browser settings.

For cases in which personal data is transferred to the USA, this is based on standard contractual clauses pursuant to Art. 46 DS-GVO, according to which Google guarantees that EU data protection requirements are also complied with when processing data in the USA.

You can find more information about Google Fonts here:

• Privacy policy:https://policies.google.com/privacy?hl=de&tid=331659673254.
• Google Ads Data Processing Terms: https://business.safety.google/adsprocessorterms/

For web analytics with Google Tag Manager

If you agree to the use of cookies, the website uses the Google Tag Manager service. The provider of the service is Google (for more information on Google, see section “Web analytics with Google Universal Analytics”).

Google Tag Manager is a tag management system that allows us to include and manage code snippets such as tracking codes or conversion pixels on our website. The Google Tag Manager collects data on the website and forwards it to the connected analysis tools. The tools store and evaluate this data. The Google Tag Manager does not store any data itself. It has no access to it. The Tag Manager only collects data on how individual tags are used.

The legal basis for the processing of personal data in the context of the use of Google Analytics is your consent pursuant to Art. 6 (1) lit. a, 7 DS-GVO, which you grant when you accept the corresponding cookie settings when accessing our website. You have the right to revoke your consent at any time with effect for the future. You can also prevent the storage of cookies at any time, or delete cookies already set, in your browser settings.

For cases in which personal data is transferred to the USA, this is based on standard contractual clauses pursuant to Art. 46 DS-GVO, according to which Google guarantees that EU data protection requirements are also complied with when processing data in the USA.

You can find more information about Google Fonts here:

• Privacy policy:https://policies.google.com/privacy?hl=de&tid=331659673254.

For the optimization of the website with Cloudfare

If you agree to the use of cookies, the website uses the Cloudfare service. Provider of the service is

Cloudfare Inc.
101 Townsend St.
San Francisco, CA 94107 USA
(„Cloudfare„).

We use Cloudfare to make our website faster and more secure. Cloudfare provides us with both web optimizations and security services (like DDoS protection and web firewall). Cloudfare blocks threats and limits abusive bots and crawlers that waste our bandwidth and server resources. To do this, Cloudfare uses cookies and processes personal data. In most cases, this is your IP address, contact and log info, security fingerprints, and website performance data.

The legal basis for the processing of personal data in the context of the use of Google Analytics is your consent pursuant to Art. 6 (1) lit. a, 7 DS-GVO, which you grant when you accept the corresponding cookie settings when accessing our website. You have the right to revoke your consent at any time with effect for the future. You can also prevent the storage of cookies at any time, or delete cookies already set, in your browser settings.

For cases in which personal data is transferred to the USA, this is based on standard contractual clauses pursuant to Art. 46 DS-GVO, according to which Cloudfare guarantees that the EU data protection requirements are also complied with when processing data in the USA.

For more information about Cloudfare's privacy practices, please visit https://www.cloudflare.com/de-de/privacypolicy/?tid=331659704970

For the targeting and success measurement of Twitter posts with Twitter Ads conversion tracking

Insofar as you consent to the use of corresponding cookies, the website uses the Twitter Ads conversion tracking analysis tool. Provider of the service is

Twitter International Unlimited Company
One Cumberland Place, Fenian Street
Dublin 2, D02 AX07, Irland
(„Twitter„).

We use Twitter Ads conversion tracking to analyze the use of our website and to continuously improve individual features and offers as well as the user experience. With the Twitter Remarketing function, we can target you with advertising based on your interests on the Twitter platform. For this purpose, Twitter uses so-called "tags". This tag is used to record visits to our website as well as data on usage in pseudonymous, non-personal form. If you subsequently visit Twitter, you will be shown advertisements based on your interests.

Twitter thereby receives the information from your browser that our website was called up from your end device. We point out that we have no influence on the scope of the transmitted data and its further use by Twitter and therefore inform you according to our state of knowledge: Through the integration of tags, Twitter receives the information that you have called up the corresponding website. If you are registered with a Twitter service, Twitter can assign the visit to your account. Even if you are not registered with Twitter or have not logged in, it is possible that the provider will learn and store your IP address and other identifying features. The information generated by the tags about your use of our services is transmitted to a Twitter server in the USA and stored there.

The legal basis for the processing of personal data in the context of the use of Google Analytics is your consent pursuant to Art. 6 (1) lit. a, 7 DS-GVO, which you grant when you accept the corresponding cookie settings when accessing our website. You have the right to revoke your consent at any time with effect for the future. You can also prevent the storage of cookies at any time, or delete cookies already set, in your browser settings.

For cases in which personal data is transferred to the USA, this is based on standard contractual clauses pursuant to Art. 46 DS-GVO, according to which Twitter guarantees that the EU data protection requirements are also complied with when processing data in the USA.

If you still do not wish to use the remarketing function from Twitter, you can deactivate this function on Twitter at the following address: https://help.twitter.com/de/safety-and-security/privacy-controls-for-tailored-ads

You can find more information on data protection at Twitter at: https://business.twitter.com/de/help/troubleshooting/how-twitter-ads-work.html

For the optimization of our services with LinkedIn (Insight tag).

Insofar as you consent to the use of corresponding cookies, the website uses the LinkedIn (Insight Tag) analysis tool. Provider of the service is

LinkedIn Corporation
2029 Stierlin Court, Mountain View
CA 94043, USA
(„LinkedIn„).

With the data, LinkedIn can recognize that you have visited our website, what you have clicked on and if you have clicked on a link on LinkedIn that connects you to our website. This allows LinkedIn to show you interest-based content.

The LinkedIn Insight tag enables the collection of data from your visit to our website, including URL, referrer URL, IP address, device and browser properties (user agent), and timestamp. IP addresses are shortened or hashed. LinkedIn does not share any personally identifiable information with us, but uses the data collected on our website for reports (in which you are not identified) about website visitors and ad performance. LinkedIn also provides retargeting for website visitors on LinkedIn, so we can use this data to display targeted ads outside of our website without identifying you. LinkedIn also uses data that does not identify you to improve the relevance of ads and reach members across devices. If you do not want this, you can opt out of retargeting at any time.

LinkedIn may link this data to your user account and use it for its own purposes. The processing of your data by Twitter is explained in the privacy policy at https://www.linkedin.com/legal/privacy-policy.

The legal basis for the processing of personal data in the context of the use of Google Analytics is your consent pursuant to Art. 6 (1) lit. a, 7 DS-GVO, which you grant when you accept the corresponding cookie settings when accessing our website. You have the right to revoke your consent at any time with effect for the future. You can also prevent the storage of cookies at any time, or delete cookies already set, in your browser settings.

For cases in which personal data is transferred to the USA, this is based on standard contractual clauses pursuant to Art. 46 DS-GVO, according to which LinkedIn guarantees that the EU data protection requirements are also complied with when processing data in the USA.

Further information on data protection in connection with LinkedIn can be found here https://www.linkedin.com/legal/privacy-policy